The network Univision is preparing to close March with a significant change in its programming, specifically in the afternoon block. In a strategic move, the network decided to eliminate fiction in the 1 to 2 p.m. (Eastern time) time slot in order to bet on live content that will allow it to compete directly with its main rival.
This adjustment in the time slot of Siéntese quien pueda responds to the intention of strengthening its entertainment offer and to better position itself in relation to other similar programs that dominate that time slot.
‘Sit down who can’ : More time for live entertainment
As of Monday, March 30, the program “Sit down! Sit down who can! will be extended from one to two hours on the air.
The show will now begin at 1 p.m., one hour earlier than usual, and will run until 3 p.m.
With this change, the production seeks to offer a more complete experience to the audience, with more showbiz content, interviews, debates and entertainment moments.
Through social networks, the program celebrated the news by highlighting that there will be “double the entertainment” and more stories about the figures of the moment.
The announcement did not take long to generate enthusiasm among the program’s hosts. Chiquibaby expressed their excitement to know that they will have more air time, thanking the public for their constant support, which made this expansion possible.
For her part, Carolina Sandoval also celebrated the program’s growth, noting that this change marks a new chapter in the show’s history.
The host assured that the two hours will allow her to delve into current issues, analyze entertainment news and keep the audience informed.
The program, produced by Carlos Mesber and also hosted by Jorge Bernalreinforces its commitment to consolidate its position as one of the most relevant programs in its category.
Direct competition with Telemundo
With this decision, Univision enters into direct competition with Telemundo. Telemundospecifically with the program En casa con Telemundowhich currently occupies the same 1 to 3 p.m. time slot.
This confrontation marks a new chapter in the ongoing ratings battle between the two networks as they seek to capture the attention of the U.S. Hispanic audience.
The expansion of ¡Siéntese quien pueda! represents an ambitious move by Univision to adapt to audience preferences and strengthen its presence in a key time slot.
Now, with two proposals competing directly in the same slot, it will be up to the audience to determine which one manages to connect better.
The truth is that this new strategy promises to intensify competition and offer more entertainment options for viewers.
Find out more at QuéOnnda.com.
Filed under: Sientése quien pueda changes the timetable
