Apple, owner of the MLS television rights, will broadcast this Saturday’s match between the Los Angeles Galaxy and Houston Dynamo filmed live entirely with an iPhone. It will be the first time a professional sporting event has been broadcast in this way, Apple said in a statement.
Apple will use an iPhone 17 Pro to film the match in Los Angeles, corresponding to the fifteenth MLS matchday. MLS signed a historic ten-year agreement with Apple in 2023 to live stream all of its matches globally (With information from EFE).
How the historic agreement between Apple and MLS came into being
Major League Soccer (MLS) and Apple revolutionized the soccer business in 2023 by announcing a 10-year global broadcast deal valued at approximately $2.5 billion.
The agreement made Apple TV the exclusive home of all league games.
Marking a before and after in the way soccer is consumed in the United States and the world.
The negotiation began as MLS sought to increase its international presence and modernize its television model.
The league wanted to move away from fragmented contracts with traditional networks to a digital platform capable of reaching global audiences.
Especially young people and streaming fans (Filed under: Apple to broadcast match recorded with iPhone).
Apple will use an iPhone 17 Pro
QuéOnnda.com
Apple saw a strategic opportunity to strengthen Apple TV+ and fully enter the sports market.
After months of discussions, both parties agreed to create the “MLS Season Pass”.
A subscription service that offers all games without regional restrictions.
The agreement also coincided with Lionel Messi’s arrival at Inter Miami in 2023.
A move that boosted the popularity of MLS and directly benefited Apple.
Since then, both brands have been driving new technological experiences.
As innovative broadcasts and exclusive content for fans (Filed under: Apple to broadcast match recorded with iPhone).
For more information, visit QuéOnnda.com.
