Bobby Pulido is no longer just looking for the public to sing “Desvelado” at the top of their lungs; now he wants his voice to resonate in the halls of Washington D.C. The Tejano music idol and Grammy winner confirmed his political clout Tuesday by winning the Democratic Party primary election with a landslide 68% of the vote, leaving progressive wing candidate Ada Cuellar far behind.
The Edinburg, Texas native has demonstrated that his appeal among the Latino community goes far beyond his musical hits. With 90% of the votes counted, CBS News projections place him as the figure the party needed to do battle in a district where 81% of the population is Hispanic.
Bobby Pulido is the Democratic candidate in Texas 2026
The Latin Grammy award winning Tejano music star Bobby Pulido won the Democratic primary against Ada Cuellar, an emergency physician, CBS News projects.
Pulido now faces an uphill battle in unseating Republican Congresswoman Monica De La Cruz. The congressional district’s… pic.twitter.com/XBj9vVTBTk
– CBS News (@CBSNews) March 4, 2026
Bobby Pulido’s victory is not just a triumph of fame over traditional politics.
The singer has known how to read the social thermometer of Texas, defining himself as a “conservative Democrat”.
This approach has allowed him to attract back moderate Latinos who, in recent years, had drifted away from the party toward more Republican positions due to issues of family values and local economics.
Pulido has focused his speech on border security from a human perspective, support for small businesses and Texas identity.
His ability to mobilize communities ranging from the outskirts of San Antonio to the southern border makes him an “outlier” candidate that the national Democratic Party is watching closely as a model of success for traditionally conservative states.
His strategy has been clear: speak to the moderate Latino who feels disconnected from extreme politics.
In a context where 70% of Hispanics disapprove of Donald Trump’s administration (according to Pew Research), Bobby presents himself as the bridge that could return control of South Texas to the Democrats.
The final duel: Pulido vs. De La Cruz
🎤🗳️¡Desveladooo!
Bobby Pulido won the Democratic primary in Texas and will be a candidate in the midterm elections.
In November he will face Republican Congresswoman Monica De La Cruz for the 15th district.https://t.co/IROf3UEXs3 pic.twitter.com/fczBaE9mRo
– El Universal (@El_Universal_Mx) March 4, 2026
Despite the jubilation over this internal triumph, the real “war of votes” has just begun.
In the November midterm elections, Pulido will go head to head with Republican Monica De La Cruz, who currently holds the seat and has been a vocal ally of Donald Trump’s policies in the region.
This race will be one of the most closely watched in the United States, as the 15th District is considered a “swing district” that could define the balance of power in Congress.
For his supporters, seeing Bobby on the ballot is seeing one of their own.
To his detractors, he is an experiment in celebrity politics.
What is certain is that, for now, the “Desvelado” has demonstrated that in the Texas political arena, he is the one who sets the pace.
Filed under: Bobby Pulido Democratic candidate Texas 2026
