Netflix has announced the launch of a world tour of ‘KPop Demon Hunters,’ the musical and cultural phenomenon of K-pop female warriors, which will feature a live show developed in conjunction with U.S. promoter AEG Presents.
The company made this initiative public, according to the U.S. media Variety, during its annual presentation to advertisers in New York. The cities to be included in the international tour will be announced at the end of the year, according to Amy Reinhard, president of advertising sales at Netflix.
According to a Netflix press release, picked up by the same media outlet, the tour will be “a live experience that will bring elements of the two-time Oscar-winning film to life in spectacular ways.”
The initiative already has a website (www.kpopdemonhunterslive.com) where interested parties can register to learn more about the tour.
Netflix makes the announcement everyone has been waiting for: ‘KPop Demon Hunters’ to have a world tour
Nothing has captured the world’s attention like ‘KPop Demon Hunters,'” said Reinhard. There were karaokes, Halloween costumes, mentions at the U.S. Open and Buckingham Palace.”
“‘KPop Demon Hunters’ (‘K-Pop Warriors’) continues to be Netflix’s most popular movie, and we are very excited to announce that next year, we will keep that momentum going with our first world concert tour,” the board noted.
The show will seek to recreate the concert experience of HUNTR/X, the fictional group that stars in the film, is composed of Rumi, Mira and Zoey, whose members combine their careers as K-pop stars with a secret struggle against demonic forces.
Written and directed by Maggie Kang, the film premiered in June 2025 and quickly became a huge hit for Netflix, becoming the platform’s most popular English-language movie with 325.1 million views in its first 91 days available, reported Agencia EFE.
Find out more at‘QueOnnda.com’.
