Barron Trump, the son of U.S. President Donald Trump and First Lady Melania Trump, is making his debut in the business world at the age of 20 with a curious choice: a brand of yerba mate drink, which is a South American symbol.
Sollos Yerba Mate Inc. is preparing to launch a 12-pack of pineapple- and coconut-flavored cans in May, says the company’s LinkedIn profile, where it describes itself as “a beverage and lifestyle brand built around yerba mate and clean, functional ingredients.”
The company was created in December 2025 in the state of Delaware and counts Barron Trump as one of its five directors, along with Rodolfo Castello, Valentino Gomez, Spencer Bernstein and Stephen Hall, states its application to operate in Florida and disclosed by the media.
Bernstein and Hall, who also serve as president and vice president, are former classmates of Barron’s at the private Oxbridge Academy in West Palm Beach, Florida, near the family’s Mar-a-Lago mansion, The New York Post reported Friday.
The youngest of the Trump clan, as soon as he turned 18, had already created a company with two classmates from that school called Trump, Fulcher & Roxburgh Capital, but they closed it after his father’s electoral victory, so this would be his practical foray into a consumer business.
Barron Trump decided to choose the Hispanic beverage to sell
Little is known about Sollos, as its website includes no information, but its LinkedIn indicates that the name – the word sunshine from the right and backwards – is an homage to life in South Florida, where there is “an opportunity to spend time outdoors year-round.”
In March, People magazine reported that Barron, before finishing his university studies in economics, was preparing for a “turning point” in his life, that he would follow in his father’s footsteps as an entrepreneur and, above all, he intended to “make a lot of money”.
“Barron has inherited his father’s interest in generating money and making a name for himself, and he’s on his way to being an entrepreneur,” a source close to that publication told the publication.
At the end of last year, Forbes estimated that Barron has a fortune of $150 million, ahead of some of his siblings, and even more money stored in ‘tokens’ that may reach some $525 million, the fruit of his experience in the crypto world.
Barron, precisely, is credited with bringing Donald Trump closer to the cryptocurrency market and is one of the founders, along with him and his older brothers, of the World Liberty Financial platform, although he does not seem to have an executive role, but rather an image role.
Apart from that, the young man is surrounded by unconfirmed online speculation about insider trading and his possible role in the management of the White House social networks, whose publications show a narrative skill typical of the digital native generations, reported Agencia EFE.
Find out more at ‘QueOnnda.com’.
