With Super Bowl LX between the New England Patriots and the Seattle Seahawks just hours away, the San Francisco Bay Area is starting to heat up, with thousands of people expected to participate in a weekend of festivities leading up to the NFL finale.
Levi’s Stadium in Santa Clara will be the site of the Super Bowl, but the NFL placed its headquarters for this weekend in San Francisco, about 40 miles from the stadium.
Super Bowl in San Francisco
In the Moscone Convention Center area, in the heart of downtown San Francisco, you can see the giant banners with the face of Bad Bunny, the man in charge of one of the most anticipated halftime shows in recent years.
And it will be the first all-Spanish repertoire in a halftime show, a challenge to the U.S. Latino cultural narrative in the most radical era of Donald Trump’s administration.
Hundreds of media, international broadcasters and streamers have also gathered at the Moscone Center to warm up in the hours leading up to the final.
Fans of the Patriots and Seahawks, whose franchises will reprise the 2015 Super Bowl in Santa Clara, are already making their presence felt on the streets of San Francisco.
Among the fans who arrived in San Francisco on Friday were also the parents of one of the protagonists, Venezuelan Andy Borregales, the first player from his country to set foot on the stage of a Super Bowl.
“Proud, very proud of him, of the team, of everything they have achieved this year. Here we are, with very strong nerves, but here we go. We have just arrived and we hope everything goes well,” Vivian Martínez, Andy’s mother, told EFE.
“It is a pride that I can represent the country, back in Venezuela we are all crazy. It is the first time there is a Venezuelan in the NFL, and even more playing in a Super Bowl, everything is very new,” he continued.
At Levi’s Stadium in Santa Clara, Borregales will have the support of his parents, his brother, his wife and many friends, but he will also have the affection from afar of his entire country.
As it does every year, the NFL organized the so-called ‘NFL Experience’ in San Francisco, with soccer fields, games for children, collectibles such as signed helmets and jerseys, areas to play Madden 2026, the league’s official video game, as well as restaurants and bars.
It will be the second time that the Super Bowl will be played at Levi’s Stadium, with the only precedent played precisely in 2015.
With three days to go before the game, the cheapest tickets for a seat at Levi’s Stadium sell for $3,600 on the online sales platform VividSeats. The most expensive ones exceed $16,000.
Filed under: Super Bowl San Francisco 2026
With information from EFE
