Excitement for the 2026 FIFA World Cup has already begun to be felt around the world, and not only because of the music or the sports preparations. The big brands have also begun to light up the atmosphere before the tournament, and one of the campaigns that has attracted the most attention in recent days has been that of Adidas, which managed to bring together in the same short film figures from different industries such as Bad Bunny, Timothée Chalamet y Lionel Messi.
The production, loaded with soccer references and urban aesthetics, has generated millions of views and comments on social networks thanks to its mix of sports, pop culture and nostalgia.
A mission to make the perfect team: Timothée Chalamet shines and Bad Bunny shows up
The short film begins with a warning that quickly arouses curiosity: “Based on real events”. Then comes Timothée Chalamet, who plays a sort of impromptu recruiter who talks frantically on the phone while organizing a very special mission.
One of his contacts is Bad Bunny, whom he calls by his real name, Benito. The two chat about soccer while the actor tries to put together a team capable of taking on a legendary street squad that, according to history, hasn’t lost a game since 1996.
In the middle of the tour, Chalamet picks up several of today’s soccer stars. The first to appear is Trinity Rodmanfollowed by English midfielder Jude Bellingham. Later on, the young Spanish phenom Lamine Yamal Lamine Yamal.
The plot revolves around a three-on-three match, with no strict rules and the essence of street soccer. Timothée explains to the players that they will have to face a virtually invincible neighborhood team.
During the journey, the actor’s character reviews the history of that legendary team and mentions historic names in world soccer such as David Beckham, Zinedine Zidane y Alessandro Del Piero.
One of the details that generated the most conversation was precisely the appearance of these legends rejuvenated through digital technology and artificial intelligence. While some users criticized the visual resource, others celebrated the possibility of seeing these figures again in a version inspired by their golden years.
Messi and Bad Bunny lead the challenge
When they finally arrive in the neighborhood, Lionel Messi appears along with Bad Bunny as the people in charge of organizing the challenge. Both are confident that the new “dream team” can defeat the mysterious local team.
Messi even jokes that if the youngsters fail to win, then it will be up to him to take the field and settle the game himself.
The video ends just as the match begins, leaving the outcome in suspense and increasing anticipation among fans.
In addition to the main stars, the campaign includes special appearances by players such as Ousmane Dembélé, Raphinha, Pedri, Florian Wirtz y Santiago Giménez.
Timothée Chalamet expressed in social networks and interviews his enthusiasm for participating in this campaign. The actor confessed that since he was a child he dreamed of playing alongside legendary soccer players and recalled how he imitated free kicks and plays while watching games in New York.
The campaign makes it clear that the 2026 World Cup promises to go far beyond soccer. Music, entertainment, fashion and urban culture are beginning to mix in a global spectacle where artists and athletes share the limelight.
With figures such as Bad Bunny, Messi and Timothée Chalamet at the forefront, Adidas managed to transform a simple advertisement into one of the most talked-about contents in the run-up to the next World Cup.
Here is the video of the commercial.
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