Yeri Cruz Varela, known in the digital world as Yeri Mua, is a prominent Mexican influencer, singer and entrepreneur who has established herself as an influential figure in social media and the entertainment industry.
Born on December 17, 2001 in Veracruz, Mexico, Yeri has been able to take advantage of digital platforms to build a solid and versatile career.
Beginnings and rise in social networks
Yeri Mua started her journey in 2018, at the age of 16, sharing makeup tutorials and beauty tips on platforms like Instagram and Facebook.
His charisma and ability to connect with the public allowed him to quickly gain a wide audience.
She currently has more than 10 million followers on Facebook and over 6.7 million on Instagram, consolidating her position as one of the most popular influencers in the Spanish-speaking world.
Transition to music and other projects
In addition to her success in social media, Yeri Mua has ventured into urban music.
In 2023, he released singles such as “Chupón” and “Línea del Perreo”, which were well received by his followers.
His style combines elements of reggaeton and neoperreo, reflecting his artistic versatility.
In March 2025, Yeri Mua announced a collaboration with fellow influencer Karely Ruiz on the exclusive content platform OnlyFans, generating great expectation among her followers.
Subscriptions to access its exclusive content range from $10 to $16 per month.
Popularity and connection with Latin audiences
Yeri Mua’s popularity among Latino audiences, especially in the United States, is due to several factors.
Authenticity and transparency: Yeri shows herself as she is, sharing aspects of her personal and professional life, which generates a genuine connection with her followers.
Relatable content: Her makeup tutorials and beauty tips are accessible and applicable to many people, making her a trusted source on these topics.
Constant interaction: Maintains active communication with its audience through live broadcasts and social networks, fostering a loyal and participative community.
Aesthetic procedures and reasons behind them
Yeri Mua has been open about the cosmetic surgeries she has undergone.
Her first intervention was at the age of 19, motivated by a period of insecurity and depression related to her physical appearance.
In an interview on the “Pinky Promise” show, he confessed:
They criticized me a lot, they compared me to other girls. I started getting surgery, I said I'm tired of being ugly
Among the surgeries that have been performed are.
Liposuction: To reduce body fat in areas such as waist, arms and thighs.
Rhinoplasty: To modify the shape of your nose.
Breast augmentation: To improve the proportion of your figure.
Jowl reduction: To refine facial contours.
Placement of dental veneers: To improve the aesthetics of your smile.
These interventions reflect her desire to feel more comfortable and confident with her image, responding to the criticism she received on social networks.
Influential figure
Yeri Mua has managed to build a multifaceted career, ranging from social media to music and entrepreneurship.
Her honesty about her cosmetic procedures and her constant interaction with her followers have positioned her as an influential and beloved figure in the Latino community, both in Mexico and the United States.
Find out more at QueOnnda.com.
