Bad Bunny and Zara present Benito Antonio (the Puerto Rican singer’s real name), a collection inspired by the artist’s personal style and creative identity made up of summer garments full of color, graphics and sporty fabrics, the Inditex flagship announced Wednesday.
The collection, which will be available in stores starting this Thursday, is born from the “essence of Benito Antonio Martínez Ocasio: his creative instinct, his identity and a look that shapes everything he touches,” Zara said in a statement.
Created together with its creative director, Janthony Oliveras, it consists of 150 pieces and is based on a single principle: the artist’s own vision.
Every detail, the silhouettes, the colors, the graphics, the fabrics are a reflection of how he has always dressed: without apparent effort, with self-expression and completely true to himself, says Zara.
The collection moves between tailoring, oversize basics, textured garments, graphics with character and summer pieces, “all with that confidence, individuality and ease that have always defined him”.
Benito Antonio’s visual identity was developed together with M/M (Paris) in direct collaboration with the singer, taking as a starting point the visual language that has always been part of his universe: electric poles, urban infrastructure, handcrafted textures and those details of everyday Puerto Rican life that often go unnoticed until someone decides to look at them from another perspective.
That look has always been at the core of Bad Bunny’s artistic vision: to take what belongs to Puerto Rico and place it at the center of the global conversation, without the need to transform it in order to be understood.
In the campaign, the author of hits such as ‘Tití me preguntó’ or ‘Debí tirar más fotos’ appears alone on a rock in the middle of the sea, accompanied by a handcrafted wooden boat with a sail made of pieces from the collection.
“More than a collaboration, Benito Antonio is a reflection of who Benito is, his identity, his creative evolution and that perspective that has always made his work impossible to ignore,” they conclude, reported Agencia EFE.
Find out more at ‘QueOnnda.com’.
